Sagac + Genentech Interview

How do you communicate when Washington hits pause?

In this conversation, Sagac Partner and CBDO, Dan Ekstein, sits down with Jessica Friend from Genentech to explore how Genentech's employee-funded PAC leaned into education and engagement during the recent government shutdown — turning uncertainty into an opportunity to inform, connect, and build trust internally.

Watch the full conversation to learn how thoughtful, timely communication can strengthen advocacy programs and reinforce the value of strong government affairs and PAC efforts, even during complex and uncertain moments.