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Trends Disbursements Presentation
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Trends Disbursements Presentation
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Sagac 2024 Compensation Study Webinar
24:20
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Compliance Issues for Trade Associations During an Election Year
49:53
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3 Keys to Effective Budgeting in 2022
26:57
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Sagac Identity
At Sagac Public Affairs, we believe that results make all the difference. And we deliver. We are a company of creative strategists, communications experts and political finance leaders. The top political action committees and public affairs organizations come to us, because we deliver solutions that work.
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Market Research Series Part 5: Message Testing
Long on communication ideas but not sure what your audience wants to hear? Consider testing your communications to determine formats, senders and key messages that are most effective. In the final installment of our market research series, Chad talks about utilizing tools like A/B testing and microtargeting to find what best resonates with your audience.
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Market Research Series Part 4: Quantitative Market Research
In part 4 of our market research series, Chad talks about using quantitative market research (or surveys) to gauge awareness and perception of your program, understand messages and methodologies that resonate and uncover drivers for advocacy and engagement success.
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Market Research Series Part 3: Qualitative Research
In the third installment of our market research series, Chad talks about how direct interviews can provide a deeper understanding of attitudes and beliefs and highlights important logistics for implementing focus groups.
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Market Research Series Part 2: Quantitative vs Qualitative Research
In part 2 of our market research series, hear the differences between quantitative and qualitative research and the uses and benefits of each.
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Market Research Series Part 1: An Introduction to Market Research
In this video, get a quick introduction to market research from Sagac’s Head of Strategy and Planning, Chad Taylor.
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Trends Disbursements Presentation
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Sagac 2024 Compensation Study Webinar
Chad Taylor's webinar on Sagac's 2024 Compensation Study.
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Compliance Issues for Trade Associations During an Election Year
Our colleagues at Wiley Rein LLP joined us for a discussion about the compliance issues trade associations may face during this year's election season, including tax rules, use of corporate resources, and key terms for political activities.
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3 Keys to Effective Budgeting in 2022
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Stronger Together: Integrating Teams to Get Your Association’s House in Order
Sagac Public Affairs and The Moery Company hosted a new webinar on the importance of internal, external and key stakeholder collaboration to set your association and Government Affairs program up for success. Sagac managing partner, Trey Richardson, joined JP Moery and Elizabeth Johnson, president and vice president at The Moery Company, for a discussion on showcasing the value of Government Affairs, integrating Government Affairs with your internal teams, setting your organization apart as a thought leader and creating value for your members through your association’s advocacy efforts.
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Prioritizing Political Engagement: Your Disbursement Budget This Election Cycle
Sagac Public Affairs and Holland & Knight hosted a new webinar to discuss key considerations in developing a successful PAC budget plan for the 2022 election cycle. Sagac partner and chief business development officer, Dan Ekstein, Holland & Knight partners Kathryn Lehman, Tom Davis and Todd Wooten, and Holland & Knight senior policy advisor, Scott Mason, touched on the mechanics of building a disbursement budget, prioritizing political engagement efforts, building effective relationships through your PAC and the path forward.
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Partner Perspective: Paving the Way Forward
Sagac partners, Trey Richardson, Jeri Richardson and Dan Ekstein, sat down to discuss their thoughts on recent challenges for the PAC and advocacy community, including trends that have led us to this point, how PACs have overcome past challenges, considerations for having conversations with your audience, and advice on moving forward from here.
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Changing Course: How to Take Your Offline Strategies Online
As we get ready for 2021, the big question is: When you take in-person communication out of the picture, how do you keep your audience engaged in your PAC and advocacy efforts? Sagac’s managing partner, Trey Richardson, and lead copywriter, Erin Donnelly, joined Shannon Chatlos, Senior Vice President, Strategy & Digital, of Strategic Partners & Media for a discussion on using digital strategies to engage your audience and create a compelling story.
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Part 3 – Bang for Your Buck: Tools & Tactics to Maximize Political Spending
Sagac Public Affairs and Holtzman Vogel hosted a new webinar as part of the four-part series, “Election Impact 2022,” providing insight on core subjects to help you gear up for an impactful election year. Topics for the series include redistricting, fundraising and recognition, disbursement budgets and giving strategies, and electioneering solutions, each focusing on both the practical and legal considerations at hand.
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Sagac’s Tough Love Tidbits: Bonus Edition
On Valentine’s Day, Sagac Public Affairs hosted a new webinar, “From the Heart: A Tough Love Guide to Enhancing Success,” with Sagac’s Partners, Trey Richardson, Jeri Richardson and Dan Ekstein. They discussed frequent challenges shared by many in the PAC community and provided nine “tough love tidbits,” along with their solutions for overcoming key challenges. In this video, check out bonus content from our partners, including Q&A from the audience and favorite takeaways from the webinar.
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From the Heart: A Tough Love Guide to Enhancing Success.
Sagac Public Affairs hosted a new webinar to discuss frequent challenges shared by many in the PAC community. From working with others to working hard to working through emotions, Sagac’s partners, Trey Richardson, Jeri Richardson and Dan Ekstein, provided nine “tough love tidbits,” along with partner-approved solutions for getting over those hurdles and back on the path to success.
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The Bottom Line: Practical Ideas to Engage Your Audience to Donate
Sagac Public Affairs and Holtzman Vogel hosted a new webinar to provide practical ideas to engage your audience and encourage them to give. During our discussion moderated by Sagac’s head of account management, Kristin Morgan, Lauren Colicelli, political fundraising director at the National Association of REALTORS®, Steve Roberts, partner at Holtzman Vogel, and Daniel Walsh, political director at Dell, focused on fundraising and recognition opportunities to grow your program, legal considerations, tips for avoiding obstacles, and viable solutions for making the most of an in-person, virtual or hybrid event. Thank you to our panelists, Lauren, Dan and Steve, and the Holtzman Vogel team for their partnership.
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Sign of the Times: Lessons Learned on Reopening Your PAC
Sagac Public Affairs and Holland & Knight hosted a new webinar to provide PAC professionals with tips for restarting or revamping their PAC programs. During our discussion moderated by Sagac partner and CBDO, Dan Ekstein, Kathryn Lehman, partner at Holland & Knight, Lacye Tennille, political director at Koch Companies Private Sector, and Ursula Wojciechowski, senior manager of political affairs at Intuit, focused on lessons learned post-January 6, how fundraising has changed and how lawmakers and PACs are adapting, and the future of PAC and political fundraising. Thank you to our panelists, Kathryn, Lacye and Ursula, and the Holland & Knight team for their partnership.
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Looking Ahead: Eyes on the 2022 Midterm Elections
Sagac Public Affairs hosted a new webinar with election expert, political analyst and keynote speaker, Jim Ellis, president at Ellis Insight, LLC. During today’s conversation, Jim highlighted predictions for key House, Senate and gubernatorial races and touched on 2021 election results, including whether or not those are indicative of what’s to come in 2022. Jim also discussed the progress with the redistricting process and potential impacts of redistricting on the future political climate.
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Drawing the Line: The Impact of Redistricting on the Shifting Political Landscape
Sagac Public Affairs and Holtzman Vogel hosted a new webinar on the effects of redistricting and its impact on the current political climate. Sagac managing partner, Trey Richardson, joined Jason Torchinsky and Steve Roberts, partners at Holtzman Vogel, and Gene Ulm, partner at Public Opinion Strategies, for a discussion on the current state of redistricting, what it means moving forward, legal issues at play with your PAC and political programs and how to frame the message of redistricting to your audience.
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Raising the Bar: Encouraging C-Suite Engagement in Your Advocacy Work
Sagac Public Affairs and Holland & Knight hosted a new webinar to provide government affairs professionals with insightful information to align political advocacy with the new normal. During our discussion, Rich Gold, Partner at Holland & Knight, Rex Wackerle, Vice President & Director of Federal Affairs at Prudential Financial, and Nat Wienecke, Senior Vice President for Federal Government Relations and Political Engagement at the American Property Casualty Insurance Association, were able to shed light on how they’ve been working with their leadership teams and boards over the past 18 months, including advice on navigating your organization through the current political climate and tips for engaging senior executives in your advocacy initiatives. Thank you to our panelists, Rich, Rex and Nat, and the Holland & Knight team for their partnership.
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