Sagac Public Affairs and the Advocacy Association hosted a new webinar on the ins and outs of strategic planning, including what factors make a plan impactful. Leah Shimp Vass, director of government affairs at the American Land Title Association, and Molly Griffin, assistant director of government affairs at The Hartford, discussed why having a defined yet adaptable road map for your PAC and advocacy programs is important along with how to set and communicate goals and budget priorities with internal and external stakeholders. Thank you to our speakers, Leah and Molly, our moderator, Stephen Chang (American International Group, Inc.), and the Advocacy Association team for their partnership.

Sagac’s head of strategy and planning, Chad Taylor, joined Phillip Black, Assistant VP, Research & Public Policy at the Loan Syndications and Trading Association, for an episode of Business Loans Radio, the podcast of the LSTA's affiliate organization, the Business Loans Coalition. During their conversation, they discussed high-level findings from Sagac's biennial "Trends in Federal Business Political Action Committees" study, along with thoughts on the response of PACs to the events of January 6 and the future of PACs in light of the decisions by many candidates to eschew receiving PAC funds.

Sagac Public Affairs partnered with NABPAC and The Advocacy Association to release the results of our “2020 Election Cycle Trends in Federal Business PACs” study in two parts. During Part 2, Trey Richardson, Sagac’s managing partner, Chad Taylor, Sagac’s head of strategy & planning, and Kristin Morgan, Sagac’s account lead, provided recommendations for putting the survey results into action for your own PAC programs.

Sagac Public Affairs partnered with NABPAC and The Advocacy Association to release the results of our “2020 Election Cycle Trends in Federal Business PACs” study in two parts. The biennial study measured current trends and best practices for high-performing PACs to identify the most successful fundraising, communication and political giving tactics for the business PAC market. During Part 1, Trey Richardson, Sagac’s managing partner, and Chad Taylor, Sagac’s head of strategy & planning, unpacked the full results from the 2020 election cycle study.

In the final segment of the “Political Engagement Boot Camp” offered by Holland & Knight’s Public Policy & Regulation Group and Sagac Public Affairs, Sagac partner and chief business development officer, Dan Ekstein, joined Rich Gold, Tom Davis, Jim Davis and Thomas Reynolds, Holland & Knight partners, and Aimee Lubin, director of media and political affairs at Holland & Knight, for a fireside chat on leveraging PAC dollars. The discussion focused on the future of campaign finance, the importance of lobbyists in educating members of Congress on key issues and an outlook on the upcoming elections. It also included an insiders’ perspective from three former members of Congress on why PAC dollars matter.

Sagac partnered with the Government Affairs Industry Network (GAIN) to host a webinar centered around creating a path for fundraising success as we close out the year and prepare for 2021. Sagac’s managing partner, Trey Richardson, talked about the psychology of finance and why people behave as they do, how to cultivate your prospect list and successfully target your audience, and ways to find the right marketing channels to make the most of your fundraising efforts. A special thank you to Stephen Chang (American International Group, Inc.) and the rest of the GAIN team for their partnership.

In part two of the “Political Engagement Boot Camp” offered by Holland & Knight’s Public Policy & Regulation Group and Sagac Public Affairs, Sagac partner and chief business development officer, Dan Ekstein, joined Mica Evans Hider, Director of AmeriChem PAC at American Chemistry Council and Meaghan Killion Joyce, Senior Manager, Political & Advocacy Strategy at International Paper for a discussion on the importance of having a strong grassroots program, the need for leadership buy-in for the PAC and PAC trends to consider, including independent expenditures and partisan communications.

Holland & Knight’s Public Policy & Regulation Group and Sagac Public Affairs are pleased to offer a four-part “Political Engagement Boot Camp.” In part one, Sagac partner and chief business development officer, Dan Ekstein, joined Chris DeLacy, Rich Gold and Aimee Lubin of Holland & Knight for a discussion on the purpose and value of political engagement, why a PAC is a critical engagement tool, how to adapt your fundraising during a pandemic and why now (during a pandemic) it makes sense to start or enhance your political program.