Market Research is Necessary for Success

LEADING WITH KNOWLEDGE
Thinking clearly.
We stay on the cutting edge of advocacy and finance trends so we can provide you with guidance on every step of your journey. Our knowledge comes from a strong foundation of the science and research that drives successful political fundraising and communications programs.
TRENDS IN BUSINESS POLITICAL ACTION COMMITTEES
PAC Fundraising Trends
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Average participation: 15%
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Average contribution: $632
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Cost per dollar raised: $0.27
Top Fundraising Methods
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Email solicitation: 86%
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One-on-one solicitation by PAC staff: 86%
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Small group meetings: 75%
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One-on-one solicitation by volunteers: 75%
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Dues billing/Payroll deduction: 69%
Top Recognition Methods
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Opportunities to meet/network with public officials: 88%
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Invitations to events: 85%
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Insider information regarding politics: 83%
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Opportunities to network with peers: 68%
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Thank-you letters: 65%
REPORTS + ANALYSIS
2019-2020 Election Cycle "Trends in Federal Business Political Action Committees" Study
2017-2018 Cycle Trends in Federal Business Political Action Committees
2018 Best Practices in Large Association Political Action Committees
2016 Trends in Federal Political Action Committees (PDF)
2016 Trends in Federal Political Action Committees Deck (PDF)
2014 Trends in Federal Political Action Committees (PDF)
2012 Trends in Political Action Committees (PDF)
2011 Comparative Analysis of Political Action Committees (PDF)
2004 – 2008 Comparative Analysis of Political Action Committees (PDF)
2008 Trends in Political Action Committees: “Beyond Direct Giving” (PDF)
2006 Trends in Political Action Committees (PDF)
2005 Trends in Political Communications (PDF)