Articles

Market Research is Necessary for Success

It’s not easy being a professional fundraiser. Often, good intentions and ideas lead to undesirable results. There are many reasons for...

Ensure Your Political Information is Safe with Sagac

By Trey Richardson, Managing Partner November 2022 Cyber security is a necessity for political organizations. Without a cyber-secure...

5 Key Elements for a Successful Get Out The Vote Campaign

By Dan Ekstein This November, 435 U.S. House and 33 U.S. Senate seats, 36 Governors, and 88 State Legislative Chamber contests are on...

Laying the Groundwork for a Successful 2022

By Dan Ekstein "If you fail to prepare, you prepare to fail." – Ben Franklin It is here: 2022. Assuredly, you have countless issues on...

Six Steps to Effective Political Engagement in 2022

By Trey Richardson Revised: November 3, 2021 Political engagement can take on many different forms, including contributing to a candidate...

Lead Your Horses to Water. Inspire Them to Drink.

By Lauren Rahill As the old saying goes, you can lead a horse to water, but you can’t make it drink. In other words, even when you serve...

In-Person Lobbying Is Here to Stay

Digital advocacy has grown during the pandemic, but being in the room still matters. By Dan Ekstein This op-ed was first published by...

Ready for a detour?

By Dan Ekstein Are you running into roadblocks for engaging outside help? We hear reasons for keeping PAC programs close to the vest all...

When It Comes to Politics, CEOs Should Channel Their Inner RBG

By Dan Ekstein This op-ed was first published by Morning Consult on May 14, 2021. Thank you to Morning Consult for distributing our...

Take Your Story from Tragedy to Strategy in 6 Steps

By Erin Donnelly Bleary eyed, you open your email inbox first thing in the morning – maybe even before your first cup of coffee. The blue...

Navigating the Current Anti-PAC Sentiment

By Caleb P. Burns and Trey Richardson This article was first published in Bloomberg Law on March 17, 2021. Reproduced with permission...

11 Lessons from the Last 12 Months

By Lauren Rahill I often find the best way to plan for the future is to look to the past – and what a past 12 months we’ve had....

20 Years, 20 Best Practices

Over the course of Sagac’s 20 years in business, we’ve learned a few things. In honor of our 20th Anniversary, below are 20 habits that...

Planning for Success

By Trey Richardson Identifying goals and turning them into action plans to be executed within your organization all but guarantees the...

Finding Your Post-Election Purpose

With the midterm elections wrapped up, it’s time to look ahead. Making plans for the post-election period is an important part of PAC...

Top 10 Trends Takeaways

A snapshot of the industry's most popular practices. 1. Involve your PAC Board, with an average of 22 members, in participating in...